Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]]

Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]] It help them

gain insights into

and

 ideas for new ways of doing things.

Effective observation requires [[Being in a new environment allow us to ask dumb questions about how and why things work|putting yourself in new environments]]
It involves
```
watching customers
```
to see what products and services they hire to help them [[Jobs to be done|do their jobs]]
It involves [[when you find a workaround, pay close attention - it may lead to new product or service|looking for workarounds]] —partial or incomplete solutions—that customers use to do those jobs.
It involves looking for
```
surprises
```
or
```
anomalies
```
that might provide surprising insights.
As observers identify workarounds and anomalies, and
```
dig deep to understand them
```
, they increase their odds of
```
uncovering an innovative solution
```
to the problems they observe.
[[What makes someone a good observer? How can someone get better at observing?]]
[[Anthropologist’s role is the biggest source of innovation in IDEO]]
[[Tips for developing observation skills]]
[[Vuja De]]
[[How Intuit's founder used observation from Apple's Lisa to start up his company]]
[[Most innovators are of intense observers]]
[[Observation is not a one aha day, but observing the world around them and asking questions all the time]]
[[Observing someone in a particular circumstance can lead to insights about a job to be done]]

[[Observation(knowing what) vs insight(knowing why)]]

Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]] It help them

gain insights into

and

 ideas for new ways of doing things.

Effective observation requires [[Being in a new environment allow us to ask dumb questions about how and why things work|putting yourself in new environments]]
It involves
```
watching customers
```
to see what products and services they hire to help them [[Jobs to be done|do their jobs]]
It involves [[when you find a workaround, pay close attention - it may lead to new product or service|looking for workarounds]] —partial or incomplete solutions—that customers use to do those jobs.
It involves looking for
```
surprises
```
or
```
anomalies
```
that might provide surprising insights.
As observers identify workarounds and anomalies, and
```
dig deep to understand them
```
, they increase their odds of
```
uncovering an innovative solution
```
to the problems they observe.
[[What makes someone a good observer? How can someone get better at observing?]]
[[Anthropologist’s role is the biggest source of innovation in IDEO]]
[[Tips for developing observation skills]]
[[Vuja De]]
[[How Intuit's founder used observation from Apple's Lisa to start up his company]]
[[Most innovators are of intense observers]]
[[Observation is not a one aha day, but observing the world around them and asking questions all the time]]
[[Observing someone in a particular circumstance can lead to insights about a job to be done]]

[[Observation(knowing what) vs insight(knowing why)]]

Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]]

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